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Kick off the new year with an exciting lineup of new beers and wines that promise exceptional value and unique appeal. This January, we’re thrilled to introduce these standout producers and offerings to our portfolio, each chosen for their quality, innovation, and ability to captivate your customers. Many come with special pricing this month, making […]

There’s no better way to celebrate December than with the effervescence of sparkling wine. Whether it’s the classic sophistication of Champagne or the lively fizz of a New World sparkling, bubbles bring joy to every occasion. Sparkling wines offer versatility for food pairings and unmatched elegance for festive toasts. This December, we’re highlighting exceptional sparklers

This November, we’re highlighting New World wines that blend time-honored techniques with a spirit of innovation. As winemakers in the Americas, Australia, New Zealand, and South Africa adapted European traditions to new climates and terroirs, they crafted unique expressions that stand out for their quality and distinct regional character. Our featured selections this month showcase

This October, in recognition of Breast Cancer Awareness Month, we’re spotlighting the remarkable women who are making waves in the wine and beer industries. From winemakers to brewery founders, these trailblazing women are leading with creativity, innovation, and a commitment to excellence. Each featured selection represents a female-led operation producing standout wines and beers that

In honor of National Organic Month, we’re spotlighting a selection of wines and ciders from our portfolio that exemplify a deep commitment to organic farming and sustainable practices. While Freedom Beverage always prioritizes responsibly made, family-owned producers, these featured selections go the extra mile by embracing organic farming, which nurtures soil health, reduces chemical use,

It’s hot and we’re eagerly trying to find something to be excited about – so we decided to celebrate our favorite animal: the dog. This month, $1 per bottle of featured wine and $2 per case of featured beer will be donated to Saving Grace in support of rescue dogs all over North Carolina. Since

As Dry July gains traction globally, it presents a unique opportunity to cater to a growing segment of consumers seeking sophisticated, non-alcoholic options. Dry July, which started in Australia, challenges participants to abstain from alcohol for a month to raise funds for cancer support organizations. This month-long event has evolved into an influential movement, raising

What better way to enjoy the summer sun than by transporting your customers to the Mediterranean Sea with our curated selection of regional wines? Imagine the salty ocean breezes and sun-soaked beaches, perfectly complemented by a crisp glass of wine from the region’s finest vineyards. From the centuries-old monastery of Barón de Ley in Spain

As the temperatures rise and patio season officially begins in North Carolina, now is the perfect time to stock up on refreshing beverages that cater to your customers’ summer cravings. Our curated selection of crisp white wines and distinctive Asian beers is designed to elevate your inventory and delight your clientele. Whether your patrons are

This month, we’re celebrating the best of American craftsmanship with a special focus on the West Coast of the United States, a region celebrated for its diverse terroir and pioneering spirit in the beverage industry. From the sun-drenched vineyards of California to the innovative craft breweries of Oregon and Washington, the West Coast offers an