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This December, we are going back to basics in the best way possible. The 12 Grapes of the Holidays celebrates the beauty of single-varietal wines in their purest form. No blends and no distractions. Just the grape, the terroir, and the winemaker’s touch. From crisp whites that lift the palate to structured reds that anchor […]

Few things capture the spirit of the holidays quite like the lively pop of a cork and the rush of bubbles that follow. Sparkling wines bring instant celebration to the table; versatile, food-friendly, and full of energy that fits every kind of gathering. This season, it’s time to lean into the magic of effervescence, from

October invites a fresh look at your list as harvest fills cellars, seasonal brews hit taps, and cooler nights bring guests together. This month we spotlight the women driving quality in wine and beer, from growers and winemakers to visionary brewery leaders. Stocking these selections gives your customers compelling flavors and stories that sell, with

As the seasons change, so do the pours that resonate with your customers. September is the last chance to capture attention with bright, refreshing rosés before shifting into bold New World wines that bring structure and depth for cooler nights. It’s also prime time to prepare for Oktoberfest, with classic German lagers and seasonal specialties

August calls for pours that combine relaxed elegance with expressive flavors, perfect for casual sipping or refined pairings. This month’s selection features vibrant natural wines, crisp Basque Country ciders, and timeless Belgian beers, creating ample opportunities for curiosity-driven sales and memorable tasting experiences. Natural wines capture attention with lively chillable reds, refreshing whites, and intriguing

Some things in life are truly for the birds – like the tariffs currently ruffling feathers in the wine and beer world. But this month, we’re flipping the script and letting that phrase take flight. Our July features are a curated celebration of bird-themed wines and beers from around the globe. From labels that soar

As summer kicks into full swing, it’s time to restock the shelves and update your menus with the hits your customers crave. These wines and craft beers have earned their place on repeat – reliable favorites that bring bold flavor, seasonal versatility, and serious crowd appeal. Whether you’re pouring by the glass or curating a

As we move deeper into spring, it’s the perfect time to refocus on the kinds of wines that truly move — everyday bottles that offer comfort, familiarity, and outstanding value. This May, we’re spotlighting approachable, high-quality wines made from recognizable varietals like Chardonnay, Pinot Noir, Cabernet Sauvignon, and more. These are selections that feel familiar

April is “Earth Month,” and with Earth Day 2025 focusing on renewable energy, conservation, and environmental responsibility, we’re proud to spotlight producers who lead with purpose. At Freedom Beverage, we celebrate the boutique wineries and craft breweries that put sustainability at the core of their practices. From organic farming to eco-conscious production, these standout selections

At Freedom Beverage, every team member carries a unique story—just like the bottles they champion. From the mountains of North Carolina to the breezy coastal towns, our diverse team’s personal touches and real-life experiences inform every recommendation. Read on to discover the wines, beers, and ciders that have stolen our hearts (and why they just