Author name: William

August calls for pours that combine relaxed elegance with expressive flavors, perfect for casual sipping or refined pairings. This month’s selection features vibrant natural wines, crisp Basque Country ciders, and timeless Belgian beers, creating ample opportunities for curiosity-driven sales and memorable tasting experiences. Natural wines capture attention with lively chillable reds, refreshing whites, and intriguing […]

As summer kicks into full swing, it’s time to restock the shelves and update your menus with the hits your customers crave. These wines and craft beers have earned their place on repeat – reliable favorites that bring bold flavor, seasonal versatility, and serious crowd appeal. Whether you’re pouring by the glass or curating a

As we move deeper into spring, it’s the perfect time to refocus on the kinds of wines that truly move — everyday bottles that offer comfort, familiarity, and outstanding value. This May, we’re spotlighting approachable, high-quality wines made from recognizable varietals like Chardonnay, Pinot Noir, Cabernet Sauvignon, and more. These are selections that feel familiar

April is “Earth Month,” and with Earth Day 2025 focusing on renewable energy, conservation, and environmental responsibility, we’re proud to spotlight producers who lead with purpose. At Freedom Beverage, we celebrate the boutique wineries and craft breweries that put sustainability at the core of their practices. From organic farming to eco-conscious production, these standout selections

At Freedom Beverage, every team member carries a unique story—just like the bottles they champion. From the mountains of North Carolina to the breezy coastal towns, our diverse team’s personal touches and real-life experiences inform every recommendation. Read on to discover the wines, beers, and ciders that have stolen our hearts (and why they just

February is the month of love, and few things set the mood like a beautifully chilled bottle of sparkling wine or a delicate, food-friendly rosé. Whether it’s a candlelit dinner, a cozy date night, or a perfectly paired wine list for Valentine’s weekend, these wines help create unforgettable moments. With Valentine’s Day bringing couples into

There’s no better way to celebrate December than with the effervescence of sparkling wine. Whether it’s the classic sophistication of Champagne or the lively fizz of a New World sparkling, bubbles bring joy to every occasion. Sparkling wines offer versatility for food pairings and unmatched elegance for festive toasts. This December, we’re highlighting exceptional sparklers

This October, in recognition of Breast Cancer Awareness Month, we’re spotlighting the remarkable women who are making waves in the wine and beer industries. From winemakers to brewery founders, these trailblazing women are leading with creativity, innovation, and a commitment to excellence. Each featured selection represents a female-led operation producing standout wines and beers that

It’s hot and we’re eagerly trying to find something to be excited about – so we decided to celebrate our favorite animal: the dog. This month, $1 per bottle of featured wine and $2 per case of featured beer will be donated to Saving Grace in support of rescue dogs all over North Carolina. Since

As Dry July gains traction globally, it presents a unique opportunity to cater to a growing segment of consumers seeking sophisticated, non-alcoholic options. Dry July, which started in Australia, challenges participants to abstain from alcohol for a month to raise funds for cancer support organizations. This month-long event has evolved into an influential movement, raising