We work with craft beer and boutique wine brands that fit into our hand-sell, customer-driven account base; people who care about what they buy, and what they drink.

Founding Inspiration

Our President, Tim Booras, is a veteran of the North Carolina wholesale business having co-founded American Premium Beverage. He noticed as the North Carolina wine and beer business evolved that some of his favorite winemakers were getting lost in the books of bigger distribution houses. He saw an opportunity to help these small producers by creating a platform to curate a portfolio of outstanding products and establishing a statewide distribution network that would be able to give them the focus they deserved.

Fast forward to 2007, the company he co-founded was acquired by a larger distributor, and Tim’s vision became a reality. Under his leadership, Freedom Beverage has carved its own niche in the NC distribution landscape as a specialty wholesaler. Today, we have grown that portfolio and distribute over 2,500 different beverage products throughout North Carolina using our fleet of refrigerated trucks and vans.

Our passion is supporting North Carolina’s best culinary talent by bringing the finest craft beer and boutique wine to the market.

Fresh Perspectives

In 2021, Tim’s daughter Laura officially joined the team at Freedom Beverage after a 20-year wine industry career in California. As Vice President, Laura brings a wealth of leadership, experience and knowledge to the team – in addition to fresh perspectives on the company’s founding principles. She is thrilled to be representing exceptional wine and beer from around the world in her home state and working alongside her father.